Brand Managed Campaign

Seamless Integration#

To power these campaigns, SureBright automatically sends enriched customer and order data to your Klaviyo account once you have shared access as mentioned in integration guide. This includes:

• Warranty plan details

• Order and product information

• Coverage summary

• Personalized post-purchase journey links

This enables you to craft dynamic, timely, and relevant messages to drive conversions and enhance customer trust.

Flow Configuration#

Overview#

To engage customers with eligible warranty options, you'll set up a custom flow in Klaviyo based on SureBright's eligibility events. This involves:

• Creating a new flow tailored for warranty outreach.

• Selecting the specific SureBright: Eligible Order event as the trigger.

• Filtering the trigger to target only eligible orders.

• Designing email steps that leverage SureBright Event data for personalized messaging.

• Inserting dynamic links and details from the events to enhance relevance.

• Test the functionality end-to-end by creating an order with SureBright Warranty Eligible product.

  All post-purchase emails must be approved by the SureBright team to ensure brand and compliance alignment.

1. Navigate to the Flow Builder#

• Log in to your Klaviyo account.

• Go to Flows from the left-hand menu.

• Click Create Flow.

• Choose Build your own, and name your flow something like SureBright Post-Purchase Warranty.

2. Set the Trigger#

• For the Trigger, select Metric.

• In the dropdown, **choose **SureBright: Eligible Order.

3. Add a Trigger Filter#

• After selecting the trigger, click "Trigger Filters".

• Add a condition:

  • Field: is_eligible

  • Condition: equals

  • Value: true

4. Build Your Flow

• Add your email step(s) to the flow as desired.

• Use SureBright event data to personalize your messaging.

5. Personalize Using Event Attributes#

In your email content, you can dynamically insert values from the SureBright event payload. One key attribute to include is:

• {{ event.post_purchase_url }} – This is a unique, customer-facing link where protection plans can be directly purchased.

You can also use additional attributes like:

• {{ event.order_id }}

• {{ event.product_title }}

• {{ event.coverage_options }}

• {{ event.person.first_name }}

6. Submit for Review#

Before activating the flow, please submit a preview or test email to the SureBright team for compliance review and approval.

Event Details#

Event - SureBright: Eligible Order#

This event is triggered when a customer purchases a product that is eligible for a SureBright warranty. Here are the attributes available to you in Klaviyo about SureBright eligibility on your store's orders:

Example Payload:

    {
      "order_id": "1234567890",
      "order_amount": "199.99",
      "currency": "USD",
      "created_at": "2025-04-10T14:57:11.451046",
      "merchant_logo_url": "https://yourstore.com/logo.png",
      "merchant_name": "Your Store Name",
      "post_purchase_url": "https://yourstore.com/?quoteLeadId=1234567890",
      "product_title": "Sample Product Name",
      "is_eligible": true,
      "coverage_type": "AD",
      "coverage_option_title": "Your Accidental Damage Protection Plan ensures:",
      "coverage_options": [
        {
          "icon_url": "https://cdn.example.com/icons/damage.png",
          "text": "Protection against unforeseen damage such as drops, spills, and falls."
        },
        {
          "icon_url": "https://cdn.example.com/icons/breakdown.png",
          "text": "Coverage for mechanical and electrical breakdowns, including power surges."
        },
        {
          "icon_url": "https://cdn.example.com/icons/repair.png",
          "text": "Full coverage for parts, labor, and repairs."
        },
        {
          "icon_url": "https://cdn.example.com/icons/wear.png",
          "text": "Protection against wear and tear impacting functionality."
        },
        {
          "icon_url": "https://cdn.example.com/icons/replace.png",
          "text": "If it can't be repaired, it will be replaced."
        }
      ]
  }

Event - SureBright: Policy Purchased#

This event is triggered when a customer successfully purchases a warranty for their product. Most merchants use this event to stop further warranty marketing once coverage has been bought.

Here are the attributes available in Klaviyo when a policy is purchased:

Example Payload:

    {
      "order_id": "1234567890",
      "contract_id": "4efcf6ce8f7b465da14fe1d65c64dsd",
      "product_title": "Sample Product Title",
      "policy_tenure": "1 year",
      "policy_price": "29.99",
      "warranty_purchase_date": "2025-04-10T15:00:41.301007",
      "coverage_type": "AD"
}

Implementation Use Cases#

SureBright: Eligible Order#

Use this event to drive engagement and conversion among customers who didn't buy a warranty at checkout:

• Timed Drip Flows: Create flows that trigger based on time elapsed since purchase, nudging non-buyers at key intervals.

• Follow-up Campaigns: Send reminder emails prompting customers to purchase protection for eligible products.

• Direct to Purchase: Use the post_purchase_url to guide customers to a pre-filled, personalized warranty offer page.

SureBright: Policy Purchased#

Leverage this event to build customer trust and extend your brand experience post-purchase:

• Acknowledge and Appreciate Your Customers: Brand's customized thank-you message.

• Stop further communications: Scheduled communications can be terminated based on this event.

Flow Example#

Best Practices#

Ensure your campaign delivers maximum value and conversion by following these recommendations:

• Dynamic Personalization: Use attributes like product_title, coverage_type, and policy_price to tailor messaging.

• Contextual Journeys: Differentiate your flows based on warranty type—e.g., breakdown vs. accidental damage—to increase relevance.

FAQs#

​Support#

Need help with setup or strategy? Reach out to your SureBright Representative, email us at support@surebright.com, or your Klaviyo account manager for hands-on support.